This study describes the dynamics of the AI field: a great potential driving demand, rapid technological development and increasing use of industry; while it is the practical application, not the technology development itself, that creates value.

The purpose of the study is primarily to spread knowledge to the industry. It will also form the basis of for PiiA’s continued work in open calls and targeted strategic projects. The basic approach of the study is to investigate the industry’s demand for AI and how the technology supply is developing.

But even though AI is a broad and dynamic concept, it should be considered in an even broader context of industrial digitalization. It is not just a question of technology development, but equally about application and applications knowledge. To realize the potential of AI requires the ability to change in the individual company, but also the ability to handle exchanges and interaction in changing ecosystems.